Marcel Zirkel
„Online Marketing erfordert Herz, Leidenschaft und systematisches Vorgehen!“
About Marcel Zirkel
Marcel Zirkel is Managing Director, Shareholder, and Co-Founder of OMmatic GmbH. With over 10 years of experience in online marketing, he has specialized in SEO, SEA, and Social Media. Previously, he led sales and account management teams at a Swiss online marketing agency for three years, contributing significantly to business expansion. His philosophy: "We work for clients, not for budgets" � he develops marketing strategies for start-ups, SMEs, law firms, and mid-sized companies. Marcel keeps his team constantly updated on current trends in marketing and analytics.
Familie und Zeit in den Bergen
Articles by Marcel
Core Web Vitals for Law Firm Websites: LCP, INP and CLS Explained
What are Core Web Vitals and why are LCP, INP and CLS decisive for your law firm website? With concrete optimisation measures for WordPress.
Mobile-First for Law Firm Websites: Why Google Evaluates the Mobile Version
Mobile-First Indexing explained: why Google uses the mobile version of your law firm website for ranking and how to optimise it.
AI Measurement in Law Firm Marketing: Peec AI, Peak & Sistrix Compared
Law firm marketing is increasingly moving away from gut feeling toward data-driven strategies.
Why FAQs and W-questions are exploding in law firm content
The way people search online for legal advice has fundamentally changed.
ChatGPT in law firm marketing: 10 practical hacks for better local rankings
Local search is changing fundamentally.
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Free consultation — Marcel will analyze your current online visibility and identify concrete growth opportunities for your law firm.